What is Schema and Why is it Important?
Nov 16, 2025

What is schema?
Schema markup is a type of structured data you add to your website’s code. It helps search engines and AI understand your content by providing extra context, like product details, reviews, or business hours.
Why is it important to my website?
To maximise the likelihood of being recommended by AI, schema is essential. Generative search platforms rely heavily on structured data to pull accurate, relevant information directly from your site. If your information can be easily scraped and understood by an LLM it's more likely to use it in it's decision making process.
How can Olympus Lab help?
Schema is one of the areas we specialise in, we generate accurate and optimised schema for you. Ready to be placed in your website's code to help ensure that LLM's can scrape and process your information.