You’ve put time and budget into your website. You’ve worked on SEO. Yet when you try modern AI tools like Google’s AI Overview, ChatGPT and Perplexity your business isn’t the name they pull into the spotlight.

AI assistants go way beyond keywords, they’re built to recommend the most recognised, trustworthy brands in your market. That means if the AI can’t “see” or understand your brand everywhere, you’ll likely get skipped.

What matters now:

• Entity presence: LLMs want to recommend brands they find consistently referenced across the web. On directories, reviews, knowledge panels, and industry-relevant sites.

• Structured data: Schema markup, clear FAQs, reviews, and author details feed LLMs the signals they need to interpret your expertise.

• Third-party validation: The more often other trusted sites cite you, the more AI engines trust your answers and recommend your brand.

How to get Featured & How Olympus Lab Can Help:

To be “the answer” in AI search, your site and brand need that next layer of optimisation: GEO (Generative Engine Optimisation). That’s where Olympus Lab comes in. We analyse how AI sees your business, find what’s missing and build out the authority signals and content you need to get recognised everywhere your customers are searching.

Curious where you stand right now? Request a free audit to see where you sit in todays AI responses and what Olympus Lab can do to help.