Generative Engine Optimisation (GEO) is becoming essential as AI engines like ChatGPT, Gemini, and Perplexity increasingly drive traffic and deliver answers directly to users. Unlike traditional SEO, GEO focuses on making your site appear in AI-driven summaries, answers, and citations.

Here’s how you can get started:

• Build clear topical clusters: Structure your site so each main page deeply covers a core topic and interlinks supporting content. Generative engines look for organised information.

• Use entity-rich language: Mention relevant companies, technologies, services, people, and concepts that LLMs connect with your niche.

• Answer real questions: Add FAQs and “how-to” guides so your site matches the natural language queries AI models receive.

• Update regularly: Generative engines prefer fresh, current data. Publish new blog articles and update old ones frequently.

• Leverage authoritative sources: Reference trustworthy data and link out to expert content when it adds value.

GEO isn’t just the future, it’s the present. Olympus Lab gains you the best results by aligning your website with AI search trends now.