What Is GEO/AI SEO?

GEO, otherwise known as AI SEO and AEO is quickly becoming recognised as the next generation of traditional Search Engine Optimisation. It's main objective is to provide an LLM with all the evidence it needs to determine that an organisation should be recommended to a potential client.

What Influences It & How do I get recommended?

At Olympus Lab we break down GEO into two main areas, each with two sub-areas.

Content:

This is what's published on your own website and can be divided into Written and Technical.

Written refers to all the content on your website. For example, product pages, guides and blogs. All of which should paint a picture of who you are and what you can offer. To improve this ensure that your content answers common customer questions and is kept up to date.

Technical ensures that AI Models can read and understand your web page. AI crawlers should be given access through Robots.txt files. This is very important as if AI doesn't know you exist, it won't recommend you.

Citations:

Citations refers to everywhere your organisation is mentioned outside of your website. It includes User-Generated Content (UGC) and Citations from Trusted Sources.

UGC is what the general public is saying about your product or service. For example on Reddit or X where public discussions take place. This is where a loyal user base of happy customers is extremely important.

Trusted Sources are other websites used for their 3rd party opinions. For example, comparison websites for tech products. To help ensure you are ranked well make sure that firstly you are being mentioned on these websites and secondly that they view you favourably. If not, it is of great importance that these issues are solved.

Want AI to recommended you to potential clients?

How people choose products and services is changing rapidly. Olympus Lab's goal is to help you secure more high-intent clients through this growing channel. We analyse all the data and optimise you based on what is working the best today. Feel free to reach out to us for a FREE initial audit, showing where you sit in AI answers today and what we can do to improve your position.