"We Ensure That AI Recommends You to New Customers"
Olympus Lab is a Generative Engine Optimisation (GEO) agency that helps UK brands get chosen in AI search results like Google AI Overviews, ChatGPT and Perplexity.
Olympus Lab is a Generative Engine Optimisation (GEO) agency that helps UK brands get chosen in AI search results like Google AI Overviews, ChatGPT and Perplexity.





Trusted by Founders and Professionals across the UK.
Trusted by Founders and Professionals.


Our Process
Our Process
Initial Position
We map where you currently sit for target prompts, compared to your competitors.
Real-Time Insights
Access blockchain data in real-time to make timely and informed decisions.
Initial Position
We map where you currently sit for target prompts, compared to your competitors.
GEO Planning
Using high-powered analytical tools we determine what strategy will have the highest impact on your ranking.
GEO Planning
Using high-powered analytical tools we determine what strategy will have the highest impact on your ranking.
GEO Planning
Using high-powered analytical tools we determine what strategy will have the highest impact on your ranking.
We Get to Work!
We continuously track your performance and make changes to ensure you are fully optimised to reach more clients.
We Get to Work!
We continuously track your performance and make changes to ensure you are fully optimised to reach more clients.
We Get to Work!
We continuously track your performance and make changes to ensure you are fully optimised to reach more clients.
Regular Reporting
We let you know how things are going, what we've done and what impact it had. We cover everything so theres no hassle for you.
Regular Reporting
We let you know how things are going, what we've done and what impact it had. We cover everything so theres no hassle for you.
Regular Reporting
We let you know how things are going, what we've done and what impact it had. We cover everything so theres no hassle for you.
Why We're The Best
Why We're The Best
Precision-Driven Analytics
Every online move is guided by advanced data, AI-driven insight, and content that LLMs want to cite. Putting your brand front and center in generative AI answers and search summaries.
Precision-Driven Analytics
Every online move is guided by advanced data, AI-driven insight, and content that LLMs want to cite. Putting your brand front and center in generative AI answers and search summaries.
Diversified Coverage
We tailor your digital identity so your business appears not just in Google, but in ChatGPT, Gemini, Perplexity, and the next wave of AI-answers. Unlocking new audiences where people are searching now.
Diversified Coverage
We tailor your digital identity so your business appears not just in Google, but in ChatGPT, Gemini, Perplexity, and the next wave of AI-answers. Unlocking new audiences where people are searching now.
Everything Managed For You
We handle everything, from creating optimised content to citations and tracking.


Everything Managed For You
We handle everything, from creating optimised content to citations and tracking.

AI Experts
Trust your campaign with those who know.
AI Experts
Trust your campaign with those who know.
Trusted by Forward-Thinking Business Owners
Trusted by Forward-Thinking Business Owners
Trusted by Forward-Thinking Business Owners

Paul
Founder - LOVEGYM
Dan’s audit of my online store and his detailed proposals really opened my eyes to the value — and the huge untapped land-grab potential — of GEO optimisation - especially for the world of e-commerce, but also well beyond it.

Paul
Founder - LOVEGYM
Dan’s audit of my online store and his detailed proposals really opened my eyes to the value — and the huge untapped land-grab potential — of GEO optimisation - especially for the world of e-commerce, but also well beyond it.

Toby
Co Founder - Canvassr
Working with Dan from Olympus Lab was a game-changer for our visibility strategy. His initial audit was incredibly insightful, uncovering clear, actionable opportunities in GEO that we had completely overlooked and where our users where actually finding us.

Toby
Co Founder - Canvassr
Working with Dan from Olympus Lab was a game-changer for our visibility strategy. His initial audit was incredibly insightful, uncovering clear, actionable opportunities in GEO that we had completely overlooked and where our users where actually finding us.
April
Founder - April Rose Marketing
As a marketing agency owner, I contacted Olympus Lab for help with increasing my online visibility in an extremely competitive industry. Unlike traditional agencies that focus only on SEO, Dan at Olympus Lab leveraged advanced tools to target specific local markets, discover the search terms that are relevant to my customers and to position my website and business as the industry leader and top choice in online searches. I have seen increased traffic, higher engagement and client conversions thanks to their work and the insights were clear, actionable and backed by real data. If you’re looking to scale your business and need to stand out in a crowded digital landscape, I couldn’t recommend Olympus Lab highly enough. I will be working with Dan again in the future and am very excited to grow my business even further thanks to his expertise.
April
Founder - April Rose Marketing
As a marketing agency owner, I contacted Olympus Lab for help with increasing my online visibility in an extremely competitive industry. Unlike traditional agencies that focus only on SEO, Dan at Olympus Lab leveraged advanced tools to target specific local markets, discover the search terms that are relevant to my customers and to position my website and business as the industry leader and top choice in online searches. I have seen increased traffic, higher engagement and client conversions thanks to their work and the insights were clear, actionable and backed by real data. If you’re looking to scale your business and need to stand out in a crowded digital landscape, I couldn’t recommend Olympus Lab highly enough. I will be working with Dan again in the future and am very excited to grow my business even further thanks to his expertise.

Paul
Founder - LOVEGYM
Dan’s audit of my online store and his detailed proposals really opened my eyes to the value — and the huge untapped land-grab potential — of GEO optimisation - especially for the world of e-commerce, but also well beyond it.

Toby
Co Founder - Canvassr
Working with Dan from Olympus Lab was a game-changer for our visibility strategy. His initial audit was incredibly insightful, uncovering clear, actionable opportunities in GEO that we had completely overlooked and where our users where actually finding us.
April
Founder - April Rose Marketing
As a marketing agency owner, I contacted Olympus Lab for help with increasing my online visibility in an extremely competitive industry. Unlike traditional agencies that focus only on SEO, Dan at Olympus Lab leveraged advanced tools to target specific local markets, discover the search terms that are relevant to my customers and to position my website and business as the industry leader and top choice in online searches. I have seen increased traffic, higher engagement and client conversions thanks to their work and the insights were clear, actionable and backed by real data. If you’re looking to scale your business and need to stand out in a crowded digital landscape, I couldn’t recommend Olympus Lab highly enough. I will be working with Dan again in the future and am very excited to grow my business even further thanks to his expertise.
Meet The Team
Meet The Team



Dan Smyth - Founder
As Olympus Lab's first AI Nerd I look forward to helping you reach more high-intent customers through this new channel. I'm always up for a chat and would love to hear any thoughts or sugestions to help improve our service.
Dan Smyth - Founder
As Olympus Lab's first AI Nerd I look forward to helping you reach more high-intent customers through this new channel. I'm always up for a chat and would love to hear any thoughts or sugestions to help improve our service.
Dan Smyth - Founder
As Olympus Lab's first AI Nerd I look forward to helping you reach more high-intent customers through this new channel. I'm always up for a chat and would love to hear any thoughts or sugestions to help improve our service.
FAQ
FAQ
FAQ
What is Generative Engine Optimisation (GEO) and how does it benefit my business?
Generative Engine Optimisation (GEO) involves optimising an organisations' content and online presence to ensure recommendations to potential customers via AI. In short, when a potential customer asks an AI Model about your market, Olympus Lab ensures that it recommends you to them.
What is Generative Engine Optimisation (GEO) and how does it benefit my business?
Generative Engine Optimisation (GEO) involves optimising an organisations' content and online presence to ensure recommendations to potential customers via AI. In short, when a potential customer asks an AI Model about your market, Olympus Lab ensures that it recommends you to them.
What is Generative Engine Optimisation (GEO) and how does it benefit my business?
Generative Engine Optimisation (GEO) involves optimising an organisations' content and online presence to ensure recommendations to potential customers via AI. In short, when a potential customer asks an AI Model about your market, Olympus Lab ensures that it recommends you to them.